ADP (formerly Aéroports de Paris), an international group, chose the Paris-based startup Toucan Toco to create an interactive data storytelling platform to share their CSR (Corporate Social Responsibility) data.
Definition: CSR: Corporate Social Responsibility
CSR or corporate social responsibility includes all initiatives that a company implements in order to uphold the principles of sustainable development: economic stability, a positive impact on society, and respecting the environment.
In practice, implementing CSR means making continuous progress in social, environmental and economic initiatives. This includes the health and well-being of employees, the company’s ecological footprint, topics regarding consumers, labour relations and working conditions, the environment, and governance in the company.
About CSR Reporting
CSR encourages companies to ask themselves the following questions:
• What opportunities and threats could come along with changes in our markets?
• What are our company’s strengths and weaknesses?
These issues are also analyzed in relation to the expectations and interests of the company’s stakeholders.
In terms of governance, it involves establishing a code of ethics, connecting the company’s various different stakeholders, meaning anyone with an interest in the management of the company (clients, suppliers, employees, regional structures, etc.)
It also includes implementing risk management programs, monitoring safety principles, environmental, social and legal monitoring, knowledge management and innovation initiatives, and quality assurance.
Most of all, it requires a great deal of data to be shared, for both internal and external communications.
This means that companies need to create a large number of CSR reports, which can lead to lost time and delayed decision making if not completed using an effective guidance tool.
Here is one example of CSR reporting:
Example of a CSR dashboard: ADP’s Experience
The welcome page of this dashboard offers a global perspective that is essential for steering CSR initiatives.
It provides access to environmental data (CO² emissions per passenger, energy efficiency gains, consumption of drinking water, amount of renewable energy, and waste recycling rate) as well as social and financial data.
The application has several tabs: Environment, Social, Societal and Finance.
The “Environment” tab offers data on noise, emissions, energy, air quality, water, waste and transport.
The “Emissions” section shows short-term and long-term rates of CO² emissions (in tonnes). Users can also filter this data by airport (in this case, Paris CDG, Orly or Le Bourget) and by type: power stations, vehicles and airplanes.
The “Water” section shows the rate of internal consumption of drinking water per passenger, since 2013. The user can see if the set target has been reached or exceeded, and view consumption rates relative to the number of passengers.
The “Social” tab presents data on employment, diversity, training, safety, remuneration and shareholding.
The “Employment” tab shows workforce, turnover and absenteeism information.
The “Diversity” section shows data on employees of different ages, women and people with disabilities in the workforce.
The topic of workplace safety is also addressed, including the number of accidents and their frequency and severity, in order to better prevent accidents in the workplace.
Users can also see information on remuneration: differences in pay rates for male and female employees, average monthly salaries, and shareholding and profit-sharing.
The “Societal” tab is dedicated to presenting data on employment assistance programs implemented by ADP, including training, placement, housing and mobility for community members.
Finally, the “Finance” section displays data on financial reporting. Users can read about the Group’s performance, including revenue, EBITDA and net profit attribuable to the group. There are also details on airport traffic and a detailed overview of investments.
In the revenue section, data is organized by business type.
Users can view information on the amounts of revenue generated by retail and properties. This is further split into airside shops, bars and restaurants in the airport, and other businesses.
The investments section offers detailed information on changes to these over time, divided into regulated, non-regulated and security-related investments.
Key Points on CSR Reporting
The guidance tool that a company uses must be well-adapted to their various different data sources, as well as the data itself.
This application gives users a global overview, then goes further and further into detail, in order to include the wide variety of data points related to CSR policies within the company.
A dashboard makes internal and external communications easier, faster and more practical. It allows you to access your reporting anywhere (even offline), and seeing these results makes it easier for governance to determine the best courses of action.
Charles Miglietti, Co-founder @ Toucan Toco