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Conversion rate

The conversion rate refers to the percentage of conversions made based on the total number of visitors.

A conversion can be various actions that you want the user to take (purchase, registration to a loyalty card, purchase of a product on promotion...)

Monitor this KPI is essential to measure the effectiveness of each marketing and trade action implemented. From a comparative perspective (between several stores in a given region, for example), measuring this data makes it possible to identify good practices and extend them to all your stores.