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We may seem to provide the same services and compete
with each other, but we are actually very different
: IT Experts
: Newbies
: Partial
: Adaptive design
: Analytic dashboard
: Sexy & Simple
: Complex visualizations
: Elaborated Storytelling
: Hidden costs (database licenses...)
: Transparent, by user packs
"Excel" on steroids for Analysts
Incomplete mobility and
complex visualizations
Required training of several days,
use several hours a week
"Dictionnary"
Complex questions, expert answers
Powerful Media for Newbies
Real mobility & Educational product :
One default configuration, adaptive design
No required training, regular use,
few minutes per week
"Good novel"
Simple questions, Educational Stories
If you need an exploration scenario, like a complete access at your datatbase for self service.
When you don't need to make it accessible to newbie populations like top executives, sales field representatives.
For Exploration for analysts, Qlik is great.
If you need easy access for business users, when you need to communicate Data with sticky UX, when you need to automate your reporting in various corporate departments.
When you don't need to explore data every day.
For Story Telling for newbies, Toucan is the way to go.
