in collaboration with
This book will help you make the most of your data environment, transforming how you manage products so that you achieve optimal alignment between user needs and product delivery. You’ll learn to:
Support your core business
Find hidden pain points, prioritize development,
and better communicate your value proposition
Deliver products efficiently
Better manage costs and timelines,
and measure user impacts
Create additional value
Create and arm product champions, empower users
with data, and accelerate your release timelines
Learn from the best
Our friends in the industry bring their unique insights as product leaders, authors, and entrepreneurs, sharing their experiences and lessons learned in building killer, data driven products.
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« I am often asked to speak to PMs about how data can drive better decisions and help companies getan edge over their competitors. But here’s the secret: Data alone is meaningless. You can collect all the data in the world, but if you don’t know how to analyze and apply it purposefully, then you have wasted your time. In this practical and accessible book, you will learn not merely how to gather data, but how to use it to build a killer, data-driven product. »
Carlos Gonzalez de Villaumbrosia
CEO, Product School &
Author of The Product
Book -
« Data-driven product management is now at the foundation of most successful products. Great product managers combine quantitative data with qualitative customer insights to make meaningful decisions. Data is not only about setting the right priorities but about measuring the success of those priorities – the outcomes. The insights provided here help you do just that. »
Jim Semick
Co-Founder &
Chief Strategist,
Product Plan -
« With product teams inheriting more commercial responsibility and true ownership of KPIs like adoption and retention, it's no longer an option to be data-driven. This ebook helps PM's understand why and how to level-up. »
Eric Keating
VP Marketing,
Appcues
And many more!
Roadmap
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1 3 Ways Data Will Transform How You Manage Products
Will you become a data provider or a must have decision making tool? 8
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2 Relentlessly Focus on Your Core Business
Find the Hidden Pain Points That Motivate Your Users 12
Make Smart Decisions to Prioritize User Jobs 13
Become a Data-Driven Communicator to Influence and Inspire 15
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3 Deliver the Product Efficiently
Deliver Your Product On Time and Under Budget 18
Measure Your Impact to Make Adjustments in Real Time 22
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4 Leverage Data to Create Value for the User
Arm Your Champions to Defend Your Product Value Proposition 26
Empower Users to Make Decisions Based on Data 28
Own your data: Ship Faster with the Ultimate PM toolbox 30
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5 BUILD or BUY?
The Case for Not Reinventing the Wheel 34
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6 Conclusion
Applying These Takeaways to Your Roadmap 38