StorySlab

Embedded Analytics

Democratize Access
to Data & Uncover
Highly Impactful
Insights on AWS

2O million data aggregations in Toucan

<1 month to go live

reduction in time & resources needed

Challenges

  • In-house dashboards were clunky and difficult to maintain or update.

  • Struggled to balance important feature requests with higher priority items on the roadmap.

  • Troubled by inactionable data insights for all business users, notably the customer success team.

Solutions

  • Empowered non-technical users to build robust, customizable dashboards that were fully integrated and live in <1 month.

  • Placed actionable, digestible insights in the hands of business users.

  • Enabled ETL data set preparation without assistance from the dev team, leading to over 20 million analytics events.

Results

  • Delivery of a fully-integrated, important product feature rapidly and without needing dev resources.

  • Access to compelling, actionable insights including new KPIs and tiered data findings.

  • Dramatically improved user experience with a seamlessly integrated, fully whitelabeled analytics experience.

  • Drastically reduced time to create custom dashboards by letting data analysts prepare their own ETL data sets.

Unbelievably impressed with how much Toucan allows us to modify. We have the ability to do anything we need to. It feels like an integrated component of our CSS.

Dan Scrimale - VP of Product and Engineering - StorySlab