Keizai builds a decision-making SaaS product from scratch with white labeled analytics

Challenges

• Recognized a gap in the market for a first-of-its-kind solution after noticing that most competing tools were built for expert users and did not cater to the needs of non-data-savvy business users 

• Needed a solution that would allow them to go to market fast, be customized to fit each user category’s needs, and that would be built to inform decision-making.

Solutions

• Leverage data storytelling best practices to bridge the gap between complex data and everyday business users.

• Create a solution to easily visualize and contextualize critical data to facilitate quick decision-making and gain transparency across telecom operations.

Results

• Built the product from scratch using Toucan with an MVP that allowed them to jump start conversations with prospects

• Created a wow-effect during demos, generating positive feedback from prospects and significantly increasing sales conversion rates.