FREE TRIAL

EN

FR

What is guided analytics & why should you care?

Get a demo

There’s a dirty little secret in the analytics world.



While analytics spending has exploded…

Toucan Analytics spending

Users — business leaders especially — 

aren’t getting the value they expected.

Toucan Manifesto image

We know why

 

In our attempt to make analytics fast, powerful, all-seeing, and all-knowing,

we’ve also made them incredibly hard to use. 

 

So complex that only experts can make full use of analytics. 

 

Remember when you could do basic work on your own car? Kind of like that.

 

We call this

 

COMPLEXITY

You know complexity.

complex analytics

Complexity is killing business

Quick. What's this mean?

Hard to understand charts with zero context = complexity for users. 

Learn more

Now what?

Okay, what should I do next? 

Lack of ability to take action means complexity. 

What's your Point?

Is this good or bad?

Am I getting fired or promoted?

Lack of focus means complexity. 

Just me?

Business is a team sport & sharing is key.

Lack of collaboration = complexity. 

I'm not prepared...

Analytics shouldn't make you feel like you missed that day in school.

Complexity is frustrating. 

Ugh, it's a download?

A desktop-first experience is so... 2018. 

You shouldn't need to download (and learn) a new tool just to stay informed. 

Mobile as an afterthought = complexity. 

If we want a better world, we have two options:

Toucan Manifesto 2 Option

We choose Option 2

 

TOUCANTOCO option2

 

 

we call this path…

"Guided Analytics":

[gahy-did an-I-it-iks]

an analytics platform that assists the user in understanding data and using that data

to collaborate and drive results. See also “Toucan”

 

 

Here’s what it means…

 

3 Principles of Guided Analytics

1- A map to where you need to go

We help you understand what you see and why, everywhere, all the time.

  • Context everywhere so users can easily understand what's going on - without frustration
  • Novel vs. Dictionary so you see more than just data: a flow, context, and stories that make sense
  • Contextual Glossaries help users understand terms and metrics, so they are better able to interpret analytics
  • Easily understood interactive graphics draw attention where it should be and boost adoption
Icones lot 3 (1)
Icones lot 3 (3)

2- Easy to share

Making collaboration difficult? It doesn't make sense at all.

  • Add tips so viewers understand the key takeaways immediately
  • Annotate charts and invite others to join in the data conversation
  • Collaborate with coworkers and get everyone involved in the data analysis process

3- Where you need it

Understand what analytics you are seeing and why, everywhere, always

  • Programmed PDF reports delivered on a schedule
  • Wall displays to show your key KPIs in call centers or office lobbies
  • Embedded inside your product so that your customers have easy-to-understand data stories
  • Mobile Analytics for any phone or tablet - nothing to download. 
Icones lot 3 (4)

Guided analytics turns

Toucan Guided Analytics Turn

...and this

 

We do this because...

 

You shouldn’t feel dumb, 

under-trained, 

or need to go find an expert 

just because you dared to wonder 

what sales are doing in the northwest region.

And it’s been 76 years...

Old Computer

...since the first real computer was created.


Isn’t that enough time for them to start adapting to US for a change?