banner cross

By using our website, you accept that we use cookies to perform analytics and produce content & ads tailored to your interests.
Read our policy on cookies usage.

Pure player

The term "pure player" is used to refer to a company whose activity is exclusively conducted on the Internet.

This expression is in opposition to the Bricks and Mortar, traditional sales companies with "physical" points of sale.

In the retail sector, pure-players are easily recognized and have a large market share: Amazon, Ali Baba... Their success is partly due to their data-driven corporate culture