Foot traffic refers to the number of people entering your store. It is measured using people counters and retail sales analysis software.
Tracking this KPI is essential for the retail manager. Indeed, monitoring this metric over time allows them to identify hours or seasonalities when it needs more or less staff.
In addition to serving in-store managers, the good distribution of this KPI is very useful throughout the company. For example, foot traffic allows marketing teams to evaluate the success of a campaign. Moreover, with this data, merchandisers can easily evaluate the success of the window displays they have designed.