banner cross

By using our website, you accept that we use cookies to perform analytics and produce content & ads tailored to your interests.
Read our policy on cookies usage.

Conversion rate

The conversion rate refers to the percentage of conversions made based on the total number of visitors.

A conversion can be various actions that you want the user to take (purchase, registration to a loyalty card, purchase of a product on promotion...)

Monitor this KPI is essential to measure the effectiveness of each marketing and trade action implemented. From a comparative perspective (between several stores in a given region, for example), measuring this data makes it possible to identify good practices and extend them to all your stores.