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Manage multichannel marketing campaigns and analyze your ROI

PSA GROUP

Visuel interface Psa

Objectives

  • Measure media buying performance online/offline in 8 countries
  • Target : Peugeot's marketing teams in 8 countries
  • Track the influence of digital campaigns
    on the car sales

Key results

  • A single app and the same KPIs for every marketing team
  • The app was deployed in 10 days in France and in 7 days in every other country
  • More than 200 connexions per month
    and 12 000 pages viewed

Challenge To have the same marketing KPIs in 8 countries

Solution Offer one app to help them understand the performance
of their marketing campaigns

  • No more data crunching, the teams save time for both analysis and decision making.
  • The app is plugged and updated automatically to over 10 data sources.

Results One app for everyone, with a different interface and information depending on their country and needs

During the weekly meeting of teams, this tool is the reference for taking each country's marketing performance's information.

Quote visual psa
This app is the pillar of our digital transformation.

GROUPE PSA - Sophie Gubert, Digital Performance Manager

Interlocuteurs clefs chez Toucan Toco