Digitalization of the media kit for sales and marketing teams

JCDECAUX - POWERSTORE

Visuel interface Jcdecaux

Objectives and uses

  • Interactive presentation of outdoor display offers on tablet
  • Target: Marketing and Commercial Teams of JCDecaux
  • From a face to face relationship to a side by side in customer appointments
  • Powerstore updates the pre-built offer that
    JCDecaux thought it would be necessary to replace with tailor-made offers

Key results

  • 6 months later 90% of the teams vote for it
  • 250 regular users including 50 intensive
  • Sales cycle shortened by one appointment in average
  • Average usage 3 times / day per user,
    more than 20 indicators presented by appointment
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Challenge Continue to offer pre-packaged media spaces to advertisers

Solution Equip sales forces and marketers with a digital tool to visualize their offer: all JCDecaux knowledge in one app!

  • Sales reps have reinvented the way to approach appointments with their customers.
  • It has become the reference document, the Marketing uses it as a weekly animation.
  • JCDecaux's marketing teams took over the project management in two and a half months.

Results Ensure the pedagogy of the pre-built offer

By allowing to maintain and renew its ability to market a pre-packaged offer, the offer is now structuring the landscape tools of commercial and marketeux JCDecaux.

Toucan has allowed us to reinvent our relationship with the market.

JCDECAUX - Alban Duron, Marketing Director

Key contacts at Toucan Toco

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