Share retailer loyalty program performance

Loyalty & Customer identification

Visuel interface Adeo

Objectives

Target : Customer loyalty manager and ADEO manager
Promote a performance culture within loyalty programs
Ensure that all brands are aligned with the key KPI's
Have a global and structured vision of the performance indicators of the customer loyalty programs

Share calculation resources on KPIs: A potential gain of 3 days per man per month and per company
Centralize indicators in a common tool for all brands
Calculate the ROI of different actions and optimize predictions
Gain 1 week/month on KPI calculation and distribution

Challenge Monitor and manage the efficiency of customer loyalty programs.

Solution Provide the group's brands a common application to centralize the communication of key KPIs

Results A simple & intuitive tool to get the right information right away.

With Toucan, Adéo stores can monitor and analyze the evolution of their customer loyalty KPIs, and thus optimize and adjust their strategies.

ADÉO - Souhaiel Nouira, Business Domain Leader