Share retailer loyalty program performance
Loyalty & Customer identification
Objectives
- Target : Customer loyalty manager and ADEO manager
- Promote a performance culture within loyalty programs
- Ensure that all brands are aligned with the key KPI's
- Have a global and structured vision of the performance indicators of the customer loyalty programs
Key Results
- Share calculation resources on KPIs: A potential gain of 3 days per man per month and per company
- Centralize indicators in a common tool for all brands
- Calculate the ROI of different actions and optimize predictions
- Gain 1 week/month on KPI calculation and distribution
Challenge Monitor and manage the efficiency of customer loyalty programs.
Solution Provide the group's brands a common application to centralize the communication of key KPIs
Results A simple & intuitive tool to get the right information right away.

With Toucan, Adéo stores can monitor and analyze the evolution of their customer loyalty KPIs, and thus optimize and adjust their strategies.

Project success team at Toucan Toco
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Thomas
Business Developer
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Pierre
Delivery Manager
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Hicham
Delivery Manager