illustration blog listing

The Analytics Blog by Toucan

Toucan specialists and analytics experts offer the best advice, research, how-tos, and insights - all in the name of making data analytics accessible to anyone.

    Recent Articles

    Lifetime Value (LTV): How to Calculate it

    Customer lifetime value, often called CLV or LTV, is defined as the monetary value of a customer to a...

    READ MORE
    Monthly Recurring Revenue (MRR): A Complete Guide

    Monthly Recurring Revenue, commonly abbreviated as “MRR” is all of your recurring revenue normalized...

    READ MORE
    Average Revenue per User (ARPU): How to Calculate and Optimize it

    Average revenue per user (ARPU) reflects the amount of revenue a company generates per its active users....

    READ MORE
    Net Revenue: How it Differs from Gross Revenue and Net Income

    You measure your business's profits and revenue with a variety of metrics. Net income, gross revenue,...

    READ MORE
    SaaS Analytics: A Comprehensive Guide for Tech-Savvy Businesses

    When it comes to software as a Service (SaaS), data is a valuable asset. As businesses go digital, the...

    READ MORE
    SaaS Dashboards: Understand, Measure and Track your Growth

    SaaS dashboards provide a visual representation of important SaaS metrics, such as MRR, ARPU, CLTV,...

    READ MORE
    Burn Rate: Why it is Important and How to Calculate it

    In simple terms, burn rate measures how much capital your business needs to cover all expenses in a...

    READ MORE
    Marginal Profit - Everything You Need to Know

    READ MORE
    8 Essential SaaS Sales Metrics You Should be Tracking

    One of the wonderful things about the Software as a Service (SaaS) model is that it’s easier than ever...

    READ MORE
    AARRR Pirate Metrics: Everything You Need to Know

    We love Pirate Metrics. The name itself is fun: AARRR!! Pirate metrics, or “AARRR”, is a term coined by...

    READ MORE
    Guide to Measuring Training Effectiveness

    The U.S. business community spends more than $80 billion on employee training every year, and global...

    READ MORE
    What is Workforce Analytics and How it Impacts Workforce Management?

    The use of data-driven methods for workforce planning and management is known as workforce analytics....

    READ MORE